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FIFA sales pitch: More tournaments and debt financing, women's game absentFoto: DS stories / Pexels
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FIFA sales pitch: More tournaments and debt financing, women's game absent

Jul 30, 2026, 4:19 PM

A 25-page sales deck produced by JP Morgan, titled "Fifa Forward Enterprise Member Materials", outlines FIFA's plan for revenue growth through more tournaments, higher ticket prices, and debt financing. The document aims to persuade member associations to approve creation of a new company for World Cup commercial rights, 20% of which would be sold to US investor Joshua Kushner. According to reports, the women's game receives no mention in the materials.

Source: Exclusive by Matt HughesRead original ↗
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